Georgette and The Power Suit:
Editorial Identity Concept
Role: Illustration & Design Strategy
Client: Self-Initiated Concept Study
Art Direction (AD): Rosário Durão
Copywriting: Rosário Durão & Strategic Partner
The Challenge:
Championing Defiance and Grace
The goal was to capture a fleeting moment of defiance and grace I observed in a young woman—the original Georgette—and turn that authentic act of self-possession into a powerful visual narrative. The solution needed to translate this idea of "blurring lines and challenging conventions" into a sophisticated editorial spread that communicates the subject's complexity and ambiguity while keeping a clean, structural aesthetic.
The Strategic Action:
Designing with Intentionality and Depth
The final spread is the result of applying strategic design discipline to an authentic personal observation. This rigor ensures the visual narrative is intentional, research-backed, and commercially viable, fulfilling the commitment to giving visibility to women's actions.
1.
From Observation to Concept: The process began with quick sketches of the subject's unique demeanor. We then strategically evolved the figure into the "androgynous walker" (flâneur), placing her on a stylized city street. This context transforms a simple fashion illustration into a deeper discussion about identity, movement, and the active claim of space.
3.
Color as Strategic Metaphor: The restricted black and white palette acts as a visual metaphor for ambiguity (the "blurring lines" theme). The single color, red, was strategically reserved for the title "THE POWER SUIT," creating a precise symbolic contrast that screams defiance and power against the monochrome base.
2.
Contextual Research: I conducted research into the cultural history of the power suit to ensure the concept was layered with historical depth and editorial relevance, making the image resonate with a broader audience who appreciates women's interventions in social norms.
4.
Professional Layout: The choice of a two-fold editorial spread was made to maximize visual impact and demonstrate a clear understanding of publishing design constraints, proving the work is print-ready and professional.
Result:
Strategic Editorial Storytelling of Female Agency
This project validates my ability to generate complex, research-backed narratives from simple, authentic observations and deliver them in a professional, high-impact editorial format. The Georgette concept proves my capacity to integrate deep conceptual themes of female agency and complexity into a unified, clean visual narrative that is both authentic and executed with commercial precision, appealing directly to sophisticated lifestyle and fashion editors.