Lettering Style Challenge 2025

Design profile card for Mariana Costa Checa, a Peruvian tech entrepreneur and educator, with a purple background and the word 'MARIANA' in large, yellow, bubbly letters.
Card titled 'RIGOBERTA'; colorful, patterned lettering spelling 'RIGOBERTA' against a brown background, with author and additional information below.

The result is a series of 31 cards, each featuring the first name of one woman, written in the lettering style of the day, alongside her full name, date and place of birth, nationality, and fields of activity. For each card, I matched the lettering style to the woman it represents by drawing inspiration from her work, achievements, and the colors, patterns, or motifs connected to her story. The 31st card, based on the prompt to design an ampersand, is dedicated to all the women—past, present, and future—who are not included in this short list but whose actions shaped and will continue to shape our world.

This project is both a creative exploration and a celebration of women’s voices, presence, and impact around the world.

Role: Lettering artist
Client: Independent project
AD: Rosário Durão

Card titled 'SHIRIN' about Shirin Ebadi, with a blue geometric pattern background and white letters.

This October, I took part in the Lettering Style Challenge created by lettering artist Aurelie Maron, which invites participants to design a different lettering style each day of the month.

I decided to connect the challenge to my ongoing mission of celebrating and raising awareness about women. As I developed the idea, it became clear that I wanted to highlight women who are shaping change across countries, continents, and disciplines. No country or field would be repeated, and I aimed for an equal representation across Africa, Asia, Europe, North America, Oceania, and South America.

Card featuring the word 'EPSY' in large, illuminated letters on a dark green background. Below, it states 'Epsy Campbell Barr, 1963, Costa Rica (Costa Rican), Economist, Activist, Politician' with a website link and author's name, Rosá
Bright yellow card titled 'FRANCES' with a white flower and green leaves in the top left corner, and purple title text. The author's name, title, and additional information are printed beneath the title, on a purple background.
Card titled 'KATYA' with a dark blue starry sky, featuring the name 'KATYA' in large, striped letters with small radio telescope icons, and additional text about Katya Echazarreta, her birth year, nationality, and professions.
Card with orange background and black text showcasing Angela Merkel, 1954 Germany, physicist, politician, chancellor, designed by Rosário Durao, 2025.
Card titled 'Yayoi Kusama', created in 2025 by Rosario Durão, featuring large yellow and black polka-dotted lettering spelling 'YAYOY' on a yellow background with artist and creator credits at the bottom.
Card titled 'MILKA' by Milka Duno, featuring a gradient background with the title in bold, stylized text, and author's details including her birth year, birthplace, and professions.
Card featuring the word 'JOANA' in colorful filigree-decorated letters on a black background, with artist information in yellow text at the bottom.
A red card with the name "Jessica" written in yellow cursive on the cover and the author's name, Jessica Hische, along with her birth year, country, and profession details, in small yellow text. The card is placed on a bright yellow background.
Card titled 'SOUMYA' with gold lettering on a dark green background. Author: Soumya Swaminathan, born 1959 in India, a pediatrician, clinical scientist, and public health leader. Designer: Rosário Durão, 2025.
Card showcasing the word 'CATHY' with stylized lettering and a color gradient, accompanied by the name Cathy Freeman, her birth year 1973, Australian nationality, her achievement as a sprinter and Olympic champion, and the artist's name Rosário Durão