Client: Self-Initiated Visual Campaign
Art Direction (AD): Rosário Durão
Tools: Adobe Illustrator
Conceptual Research: Rosário Durão
On the Road is a self-initiated visual campaign illustration created for a film festival celebrating women riders. The project transforms the energy and freedom of women in motion into a dynamic visual narrative that honors the frontier spirit, independence, and the joy of freedom.
Grounded in conceptual intent, the illustration explores how posture, gesture, and environment conveys strength and ease without overt narrative cues. The composition positions the rider as both subject and emblem—suggesting drive, agency, and a lived sense of forward momentum that resonates with audiences attuned to cultural and lifestyle storytelling.
Designed with editorial clarity and commercial awareness, On the Road translates lived experience and cultural themes into clean, visually articulate imagery suited to campaign, editorial, and lifestyle contexts.
Curious about the 'how' behind my work?
I don’t just draw. I think through problems.
I put together a quick guide on my 5-Phase Design Thinking process—the same one I used for the projects you see here—offering a clear framework for turning complex ideas into focused visual narratives.